In today’s fundraising environment, personalization is key. 52% of consumers agree that their satisfaction improves as digital experiences with brands become more personalized. Donors want to feel seen and understood as individuals with unique interests and motivations.
Nonprofits use donor management software to organize donor data, ensure its accuracy, streamline fundraising, and reach out to donors with personalized communications. This tool helps build more genuine relationships with supporters.
That makes finding the right donor management software solution for your organization crucial. In this guide, we’ll cover how your nonprofit can find the best solution to solve your most pressing needs. We’ll do this through the following points:
- What is donor management software?
- How much does donor management software cost?
- Benefits of donor management software
- Optimize your donor management software with integrations
- Top 12 donor management software solutions
- How to choose donor management software
Let’s get started by exploring standard donor management software features.
What is donor management software?
Donor management software allows your nonprofit to collect, organize, and report on supporter data. By storing this data in one place, you can create a more effective fundraising and communication strategy and deepen donor relationships.
You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM, donor database, donor software, and donor tracking software. Each refers to the same database used to manage supporter data.
Because of these systems’ benefits, the nonprofit CRM market was valued at $4.25 billion in 2024 and is projected to reach $7.35 billion by 2031.
Donor management software features
Effective donor management software offers features like:
- Donor profiles. Donor profiles show each supporter’s history with your organization. Each profile includes the donation history of each donor, their contact and demographic information, and every interaction they’ve had with your organization in the past (emails opened, calls-to-action taken, events attended, etc.).
- Constituent timeline. The constituent timeline is a part of a donor’s overall profile, showing the interactions they’ve had with your organization over time. Examples of milestones in the timeline include emails opened and engaged with, gifts contributed, events attended, and other engagement opportunities. They’re listed chronologically so your organization can accurately record each supporter’s engagement history.
- Data segmentation. Once you’ve collected relevant data in each donor profile, you can create segments in your donor management software, organizing supporters and grouping them by shared engagement histories or interests. For example, you might make a segment for first-time donors and another for monthly contributors.
- Fundraising metrics. Your dashboard can provide insight into your most important fundraising metrics. For example, Bloomerang customers can track their donor retention rate on the main dashboard to see how well they engage and build relationships with current supporters.
Every organization is different, so consider your nonprofit’s unique needs and the features to help meet your goals.
How much does donor management software cost?
Donor management software pricing can vary widely, with some solutions charging a monthly or annual fee while others are free. Many solutions scale prices based on the number of records in your system.
When you demo different software options, ask about pricing and additional fees that could be hidden in the pricing plans. This will allow you to set aside the correct budget for your solution.
Benefits of donor management software
Most nonprofit fundraising strategies aim to build relationships with donors, encouraging larger donations and a better donor retention rate.
Because it’s so much less expensive to retain donors than to acquire new ones, nonprofits can save substantially more by building these relationships and incrementally increasing donor retention rates.
How does donor management software make this possible? These solutions allow nonprofits to:
- Create more accurate and effective marketing materials. You can create emails targeted to specific donor segments and individuals by referencing the data saved in your database. For example, you can auto-populate donors’ names in your email greetings. Then, you can send specific messages to segments that will respond best to the messages. For example, you might send a welcome series to first-time donors, providing additional information about your mission.
- Track fundraising campaign progress and grant application tasks. Track your fundraising progress throughout campaigns to ensure you’re on track to meet your goals. You can also track your organization’s tasks for grant applications, ensuring you take all the necessary actions to build relationships with grant funders and submit applications on time.
- Identify major donors and personalize outreach. Your supporters with the highest giving capacity and engagement rates qualify as major donors. To cultivate these donors, you can use the data you’ve collected to personalize your interactions with them, organizing face-to-face conversations and meetings. You can also conduct targeted prospect research to know exactly how much to ask for from these valuable supporters.
- Pull reports highlighting opportunities for improvement. You can pull different reports to understand what your organization is doing well and where there’s room for improvement. For instance, you might create a report to assess your average donation amount and brainstorm strategies to boost your overall donation revenue.
- Reference donor data while on the go. Nonprofit professionals can use donor management software from anywhere, on any device. Studies have shown that 81% of CRM software users access their data across several platforms, including laptops, desktops, cellphones, and tablets. Nonprofit staff members can pull up and review donor details while preparing for an in-person meeting or store donor contact information in donor profiles when speaking with supporters at an event.
Donor management software also increases your organization’s efficiency because it integrates with other key fundraising software. For example, when your donation pages integrate with your donor management software, you can automatically update and create new profiles for those who give online. Or, when your marketing solution integrates with your donor database, you can apply your donor segments to your marketing initiatives, making it easier to reach out to specific groups of supporters.
In the next section, we will take a closer look at how donor management software integrations work.
Optimize your donor management software with integrations and fundraising software
The best way to maximize your donor management software is to look for a feature-rich solution that also integrates with the rest of your tech stack.
Your donor management system is the centerpiece of your nonprofit’s tech stack and strategy. Therefore, the more integrations you have with your other technology solutions, the more manual tasks you can reduce, creating more efficient processes.
Look for integrations with solutions such as your:
- Fundraising software. Nonprofit CRM statistics show that 46% of nonprofits utilize a CRM program distinct from their online fundraising software, while 54% use an all-in-one CRM and online fundraising platform. Either way, integrated fundraising software enables you to automatically save new donor information to existing donor profiles or create new profiles for first-time donors who give via your online donation platform. Your software should integrate with other solutions that offer event registration and event management features, peer-to-peer tools, text fundraising capabilities, and auction tools and help you automatically save and leverage donor information.
- Marketing solutions. Integrations with your marketing software should allow you to automatically save new information to your donor management software and use the information in your database to make informed marketing decisions. For example, when a donor opens, reads, and responds to your latest email, you can automatically save that information in your donor management system. Plus, you should be able to leverage segments and data in donor profiles to create personalized emails and messages before sending them.
- Financial software. Your nonprofit should be able to record all of your supporter data from different solutions, including your financial or accounting software. Be sure all of your systems are connected so that you always have an accurate view of your organization’s financial health.
Even if your donor management system doesn’t have a native integration with all of your other software systems, you might still be able to connect them. Software like Zapier allows you to make further connections between your various systems.
Top 12 donor management software solutions
The first step to finding the perfect donor management software for your organization is to review potential solutions. Below, we’ll discuss some top donor management software systems and compare them based on features and pricing.
| Nonprofit CRM | Best for | Favorite features | Pricing |
| Bloomerang | Nonprofits that want to increase donor retention | Constituent timelines, engagement meter, data segmentation, custom reports | Starts at $125 monthly |
| Little Green Light | Small- to mid-sized nonprofits | Customizable reports, goal tracking, gift tracking | Starts at $486, billed annually |
| Blackbaud eTapestry | Small nonprofits | Wealth ratings and persona segmentation, data health scorecards, mobile access | Contact the eTapestry team for pricing information |
| Bonterra Fundraising + Engagement (formerly EveryAction) | Fundraisers, funders, and employers | Time-saving automation, ability to manage duplicate records, built-in moves management | Contact Bonterra for pricing information |
| DonorPerfect | All types of nonprofits | Unlimited custom reports, custom fundraising marketing templates, Donor Journey Builder | Contact DonorPerfect for pricing |
| Blackbaud Raiser’s Edge NXT | Large organizations | AI-driven suggested donation amounts, prospect insights, annual fund workflows | Contact Blackbaud for pricing information |
| Virtuous | Nonprofits looking to pursue data-driven fundraising | Impact and project tracking, automated moves management, integrated volunteer data | Get a quote on the Virtuous website |
| Neon One | Small- to mid-sized nonprofits looking to consolidate their tools | A user-centric productivity dashboard, 40+ pre-built reports and customizable options, workflow automation | Starts at $99 per month |
| Microsoft Excel | Startup nonprofits | Expense tracking, pivot tables, charts and graphs | $179.99 per PC or Mac |
| DonorDock | Nonprofits looking for a less complex donor management system | ActionBoard virtual assistant, simple activity tracking and task management, unlimited contacts | Starts at $100 per month |
| Keela | Nonprofits looking to save time through automation | Smart donation asks, marketing automation, wealth screening | Contact Keela for pricing information |
| CharityEngine | Growing and enterprise nonprofits | Secure payment processing, comprehensive analytics and reporting, advanced marketing automation | Talk to the CharityEngine sales team for pricing information |
1. Bloomerang
Bloomerang overview
Bloomerang is our recommended donor management software provider. Bloomerang’s powerful solution provides all of the essential tools you need to build lasting relationships with donors and raise more funds for your organization, with a strong focus on donor retention. You can track your retention rate and monitor progress directly from your dashboard.
This donor management software is best for…
Any nonprofits that want to increase donor retention—Because Bloomerang focuses on donor relationships, its users see a 10% higher donor retention rate than the industry average. The platform’s user-friendly interface makes fundraising effortless for donors and your nonprofit’s team.
Favorite features
With Bloomerang, you can access donor management features like:
- Constituent timelines to view each donor’s past interactions with your organization
- Fundraising tools to collect online donations and automatically generate new donor profiles or add information to existing profiles
- Engagement and generosity scores for each supporter that reveal their giving capacity and likelihood
- Data segmentation capabilities to group donors based on shared characteristics and send tailored marketing messages to each group
- Custom reports to dig into the metrics that matter most to your unique fundraising and marketing strategies
Pricing
Bloomerang CRM starts at $125 monthly and is billed at $1,500 yearly. Visit our pricing page to explore our additional helpful tools and get a demo.
2. Little Green Light
Little Green Light overview
Little Green Light is a lightweight, cloud-based donor management software system that allows nonprofits to track donations, communications, and other engagement opportunities with supporters. The customized dashboard provides real-time insights regarding your most important key performance indicators and metrics.
This donor management software is best for…
Small- to mid-sized nonprofits—Little Green Light was built specifically with these organizations in mind. It was designed to centralize and organize donor relationship tracking, giving smaller shops more time to cultivate relationships one-on-one.
Favorite features
- Customizable reports
- Goal tracking
- Gift tracking
Pricing
Pricing starts at $486, billed annually.
3. Blackbaud eTapestry
Blackbaud eTapestry overview
Blackbaud eTapestry is a donor management software solution part of the Blackbaud ecosystem. If your organization uses Blackbaud for other purposes, this solution will integrate seamlessly with other products in the network.
This donor management software is best for…
Small nonprofits—like Little Green Light, eTapestry was tailor-made to fit the needs of small organizations, helping them raise more money with greater team capacity.
Favorite features
- Wealth ratings and persona segmentation
- Data health scorecards
- Mobile access
- Templated online forms
Pricing
Contact the eTapestry team for pricing information.
4. Bonterra Fundraising + Engagement (formerly EveryAction)
Bonterra Fundraising + Engagement overview
Bonterra Fundraising + Engagement, formerly EveryAction, provides a suite of nonprofit tools that you can use to increase your organization’s efficiency and help you build relationships with donors. You can invest in this CRM to manage donor data and use the fundraising tools to raise money, process payments, and manage events.
This donor management software is best for…
Fundraisers, funders, and employers—Bonterra not only includes functionality for nonprofit fundraisers but also for grant funders and employers looking to expand their workplace giving and generosity programs.
Favorite feature
- Time-saving automation
- Ability to manage duplicate records and track contributions with custom fields
- Built-in moves management
Pricing
Contact Bonterra for pricing information.
5. DonorPerfect
DonorPerfect overview
DonorPerfect is donor management software that provides a centralized location for your nonprofit’s important data. The platform offers features like unlimited users, email marketing, a mobile app, auction management tools, and automated workflows. To manage relationships, you can personalize donor messages, email official gift receipts to supporters, and sync your data to ConstantContact.
This donor management software is best for…
All types of nonprofits—DonorPerfect’s customizable tools can suit a wide range of nonprofit sizes and types, from education to health services, arts and culture organizations, and more.
Favorite features
- Unlimited custom reports
- Custom fundraising marketing templates to save time and raise more
- Donor Journey Builder for multi-touch campaigns
Pricing
Contact DonorPerfect for pricing.
6. Blackbaud Raiser’s Edge NXT
Raiser’s Edge NXT overview
Another Blackbaud product that some organizations leverage to manage their donor relationships is Raiser’s Edge NXT. This solution provides integrated donor management and fundraising tools so your organization can maximize its donor relationships.
This donor management software is best for…
Large organizations—Raiser’s Edge NXT is highly extensible and catered to organizations with more complex fundraising needs.
Favorite features
- AI-driven suggested donation amounts
- Prospect insights
- Annual fund workflows
Pricing
Contact Blackbaud for pricing information.
7. Virtuous
Virtuous overview
Virtuous offers donor management software to simplify nonprofit processes and amplify fundraising and marketing strategies. You can save donor data such as campaign participation, donation history, engagement activity, and more in a centralized location. You can search, filter, and segment this information directly in your database.
This donor management software is best for…
Nonprofits looking to pursue data-driven fundraising—Virtuous offers advanced analytics and data-driven insights that don’t require a data scientist’s help to parse through.
Favorite features
- Impact and project tracking
- Automated moves management
- Integrated volunteer data
Pricing
Get a quote on the Virtuous website.
8. Neon One
Neon One overview
Neon One is a platform that helps power nonprofit growth and build supporter relationships. The CRM comes with standard features plus customizable fields to record the supporter data that is most important for your organization’s mission.
This donor management software is best for…
Small- to mid-sized nonprofits looking to consolidate their tools—Neon One helps these organizations move to one centralized platform with everything they need.
Favorite features
- A user-centric productivity dashboard
- 40+ pre-built reports and customizable options
- Workflow automation to reduce repetitive tasks
Pricing
Pricing starts at $99 per month.
9. Microsoft Excel
Microsoft Excel overview
Most small or growing nonprofits launch and begin tracking their donor relationships in Excel. This system of cells organized by columns and rows allows new organizations to track basic donor information, including names, addresses, and other important details.
This donor management software is best for…
Startup nonprofits—Spreadsheets are a great and powerful tool to get started with because they provide as much space and as many configuration options as you need to collect key information about all supporters. But as your spreadsheet system continues to grow and evolve, navigating it can become more challenging, often leading nonprofits to invest in their first dedicated donor management software solution.
Favorite features
- Expense tracking
- Pivot tables
- Charts and graphs
Pricing
Excel costs $179.99 per PC or Mac.
Compare spreadsheets to Bloomerang
10. DonorDock
DonorDock overview
DonorDock’s simple donor management software is designed to make stewarding and communicating with donors easier. Setup is straightforward, and you don’t need an advanced technology background to use this platform.
This donor management software is best for…
Nonprofits looking for a less complex donor management system—Because DonorDock was designed with simplicity and convenience in mind, it’s a great option for organizations that feel overwhelmed by complex platforms like Salesforce.
Favorite features
- ActionBoard virtual assistant that offers daily to-dos and donor stewardship suggestions
- Simple activity tracking and task management
- Unlimited contacts
Pricing
Pricing starts at $100 per month.
11. Keela
Keela overview
Keela is a donor database built with fundraising in mind. This tool helps increase fundraising productivity and grow revenue through
This donor management software is best for…
Nonprofits looking to save time through automation—Keela’s features are designed to help nonprofit staff members save time and focus their efforts on the relationship-building side of fundraising.
Favorite features
- Smart donation asks
- Marketing automation
- Wealth screening
Pricing
Contact Keela for pricing information.
12. CharityEngine
CharityEngine overview
CharityEngine’s donor management system is an all-in-one platform for donor management, advocacy, event planning, membership management, and more. Organizations can access multiple tools in one solution, without the need for complicated integrations.
This donor management software is best for…
Growing and enterprise nonprofits—CharityEngine offers plans for both up-and-coming organizations and large, established nonprofits with more complex needs.
Favorite features
- Secure payment processing
- Comprehensive analytics and reporting
- Advanced marketing automation
Pricing
Talk to the CharityEngine sales team for pricing information.
How to choose donor management software
Whether you’re purchasing your first donor management software solution or switching systems, there are several steps you should take before selecting and investing in your new solution.
1. Research to create a list of potential donor management software solutions.
The first step in finding your donor management software solution is to review the different systems available to organizations like yours. Use search engines and review sites like G2.com to see what current customers think of each solution.
2. Determine the most important features for your organization.
After you have your initial list of software solutions, start narrowing it down based on your organization’s specific needs. Create a list of the must-have features for your organization and another list of nice-to-have features. Cross off the solutions that don’t have your must-have features.
Then, assess each remaining solution by asking these questions:
- Does it meet your current needs?
- Will it meet your future needs?
- Is it within your budget?
- Will implementation cost extra?
- Do you have access to training materials?
- What does customer support look like?
As mentioned, all nonprofits are unique and require slightly different features in their donor management software. Asking these questions for each solution you evaluate will ensure your final choice meets your specific needs.
3. Schedule demos for your final choices.
Compile a list of questions you’d like to know more about for each of your final donor management software options. As you demo each solution in your shortlist, ask these questions and take notes for each system. This will help you make direct comparisons after you’ve received a demo of each.
If you’re still unsure which software to choose, consider getting a second demo of your favorite solutions. With a detailed view of top contenders, you can make an informed decision and determine your final choice.
4. Create an implementation and training plan for your solution.
After you’ve chosen your ideal donor management solution, create an implementation plan to ensure your entire fundraising team is set up for success. If you’re already using a different database or spreadsheet, you might need support to migrate the data saved in your system to the new donor management system.
You’ll also need someone to configure your new donor management software to reflect the most important information for your cause. Because every organization prioritizes different information, ensure your software will accommodate your preferences. For example, an animal shelter may want to record information about whether donors are cat lovers or dog lovers.
Ask the software provider about any additional educational resources they have to help your team continue making the most of the system. For example, Bloomerang offers resources at Bloomerang Academy for anyone on your team to continue learning about the system.
Wrapping up
Donor management software is the most essential tool in your nonprofit’s tech stack, allowing you to grow your fundraising efforts to new heights.
With the tips and steps in this guide, you should be well on your way to finding the perfect solution to serve your organization and develop deeper relationships with your donors and supporters. If you’re looking for more information on this subject, check out the following additional resources:
- How to Buy Fundraising Software That Lasts: Essential Guide. Choosing the right donor management software isn’t a decision you should take lightly. Explore our software buyer’s guide for more tips on finding the best platform for your nonprofit.
- 15 Online Fundraising Platforms to Ramp Up Donations in 2025. Your online fundraising platform will help you grow your fundraising revenue. Review and compare 15 top solutions that may integrate with your donor management system.
- Effective Donor Management: 7 Best Practices for Nonprofits. After investing in a donor management platform, you must follow several best practices to make the most of this system. This guide offers tips for better managing donors using tools like your software solution.
- The Ultimate Fundraising Software Checklist. Kick off your search for the perfect fundraising software with this comprehensive checklist!
The post The 12 Best Donor Management Software Options for 2025 appeared first on Bloomerang.
